The definition of customer experience has immensely changed over the years. Just like any other customer-focused industry, the booking industry has been digitized with the increase of smartphones and tablets usage. At the same time, this has raised customer expectations. Mobile phones have become a huge part of the booking industry where a major chunk of the target audience for these industries are the millennials who are constantly connected to the internet and desire a smooth experience. These customers are attracted towards a company that provides ease, mobile booking features, on-arrival payment features and an excellent customer support.
A research by Statistic Brain Research Institute found out that, off all travel bookings, 57% are currently made online and more than 65% of the customers book their trips from their smartphones. Also, people spend an average amount of $148 billion each year on travel bookings made online. A similar study by Frederic Gonzalo predicted that the mobile booking industry for travel will grow by 1700% from a period of 2011 to 2015. These statistics clearly show that the overall booking industry is not just growing, but also blooming, and the biggest trend is the online booking feature. In short, if you want to establish a business in the online booking industry and thrive, you must develop an online booking app that stands out from the rest. The barrier to entry is high, and so is the competition. To make your app stand out from the crowd, you need to adhere to certain strategies.
How To Develop A Booking App From Scratch?
Online apps are gathering popularity, but with popularity comes competition. People have laptops and phones with them all the time, which has increased the usability of online booking apps, making them an even bigger challenge for these companies. At Debut Infotech, the development of an Online Booking App starts as follows:
Give Your App A Competitive Edge
The industry already has multiple existing players like Airbnb, Zomato, Hipmunk, and booking.com to name a few. These have been ruling the industry for a long time. Hence, if you wish to develop a new app, your company must have some unique proposition that helps you position yourself in the market.
Focus On The Experience
Customers in this era do not settle for just a good deal. They want much more than that- they desire a great experience, both with the app and the service. For example, the hotel industry booking requirements have shifted from simply a hotel room to a hotel experience. This is why customers love Airbnb. They love to spend money on experience rather than a room.
Utilize The Latest Technical Innovations
To survive in this competitive environment, you may need to develop a cutting-edge and innovative app. Your app must be easy to use, appealing to look at and at the same time include some of the latest technologies like chatbots, conversational interfaces or virtual reality elements.
Continuous technological advancements are making the business environment a dynamic place. In order to become a leading player in the booking industry, one must continuously analyse the market and keep a check on latest innovations. Understand your customer needs, track your competitors and most of all keep working on your application and the product to undergo constant improvements. Once you decide to do all this, leading the market won’t be impossible anymore.
How To Develop A Booking Application
Every booking app differs from others. Some companies want a more complex design while others are looking for a simple looking app that is easy on the eyes. Some companies want to add tech functionalities like VR or want integrations with other apps. The first step to build an app is to know your requirements clearly, and the second is to ask for help. Help from experts who are engaged in constantly developing apps and can use their experience to build an app suited to your customer’s needs.
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