How to assess your mobile app development strategy

Abhinav Gupta
Abhinav Gupta, Director Mobility at Techugo
Published on Aug 23, 2017 in App Development
How to assess your mobile app development strategy

The mobile app cannot be sufficed as a mere extension to your business plan, but it is a way you communicate with your customers. It is a cusp which creates a healthy transition from a concept to reality and helps your users to know and understand your services efficiently.

Now using a mobile app has become another routine day work for us, wherein we indulge into mobile apps for every minuscule detail of our daily requirements, due to this surge in demand a huge number of mobile apps are already surrounding in a large number on the app stores, and are trying their level best to prove their worth.

When a new mobile app comes on the market, with enough number of benefits intact with its benefit baskets, it makes us skip our heartbeat for a moment and we totally get involved with the app functionalities. At times the mobile app success is taken as planned by the destiny and time, but as a matter of fact, it has nothing to do with either, and your mobile app features and functionalities, which are the source of your app development strategy, are the major source for that success. Tasting the failure is toxic, and very few are the lucky ones who can survive the failure and emerge as a winner. So just to save your mobile app from meeting any crucial fate, you need to plan and assess your app development strategy beforehand.


A mobile app is a final outcome of the mobile app developer’s dedication, passion and creativity, which are all infused together to create a successful app product, but this innovative product at times goes out of hand and does not fit the requirement bill of user’s expectation and the mobile app does not mark a success milestone.

It’s an area that requires the detailed analysis to be conducted and it can be done easily with the assessment of a mobile app development strategy conducted at every step of the app development process. The below-mentioned strategies are a few steps that will help you walk the success aisle easily.


It is easier to mention that, “we know what our business is”, but hard to bring the entire business scope on a single app platform. Your mobile app should not be considered as an added feather to your business extension, rather it must be taken as a problem-solving factor for your business.

You need to identify the reasons why users need a mobile app and the limitations. Once you get the answer to these questions, you need to check whether your mobile app is going to be a replica of your website or if it is going to have some additional features. Once you have analyzed this set of questions, you can escalate your accuracy requirements to the mobile app developer to create an application which has the valid reasons behind its development.


A mobile app for your business is supposed to serve a purpose and specific needs, so unless your app is well-equipped with the required ingredients, oozing directly from your user’s expectations, your mobile application can never carve a niche for itself.

You must research and analyze what your users want from your mobile app and what are the problems they are facing in accessing your services and accordingly, you have to plan out your mobile app, else your application would be just a mobile app sans a revenue boosting factor.


When you indulge yourself with the app development process, the next thing that comes on your way is the mobile platform you choose. The ruling platforms in the market are Android and iOS, but you don’t need to rush in picking both platforms for your mobile app at the initial stage, because it would only make the app development system more chaotic and a financial burden for you. You need to research and understand which mobile platform is largely used by your targeted users, and pick one OS at a time. This strategy will help you in getting the best resource for your app development and also after getting the favorable results from the first version; you can release your mobile app on another OS in the second version.


You want your mobile app to be the best business solution for your targeted goals and want the best possible features and functionalities to be a part of the application. But in this race, you must not get carried away. You should not include every feature and functionality in the mobile app’s first version, since it would only increase the load on your mobile app and your users would also confuse further.

So remember the thumb rule and apply the formula ‘Minimum is Maximum’ for the app features in the first version of your mobile app, this would allow your users to get accustomed to its usage and functionalities and you can introduce the other features in the next app version.


You can easily get an app development company for your app requirements, but getting an app development partner is something challenging and is fruitful as well. You must not pick any random mobile app development company, but you need to pick an app development firm able to understand your audience and your business goals, and as a result, can merge these two factors.

You should look for a mobile app development company with the required tech exposure and experience of handling different projects, this would help you to work on your app requirements efficiently since their experience would help you get a perfect app solution.


Do not misinterpret the app testing with a term to be conducted after the app development process is done. App testing goes in parallel with your mobile app development process from the initial stage. The testing part is something that goes hand-in-hand with the app development’s different stages and you should not skip it at any point of time. This strategy is a part of the Techugo app development process, wherein every mobile app is tested on different milestone plans.

These strategies help your mobile app to succeed in their respective stores and help you gain a better user base traction in no time, but pick a top mobile app development company for translating your business requirements successfully through the mobile app platform so your application can have a beautiful future with the best possible opportunities in the stores.

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About the author
Abhinav GuptaDirector Mobility at Techugo

Abhinav Gupta is Director Mobility at Techugo- a Mobile App Development Company. Abhinav has a keen interest in technologies and is willing to capture every detail utilized within the space of innovation. He drives the best practices of process and t...

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