How Mobile App can Transform your Business to Brand

Tarun Nagar
Tarun Nagar, Founder & CEO at Dev Technosys
Published on Apr 24, 2019 in Enterprise App Developers Resources
How Mobile App can Transform your Business to Brand

Introduction of Mobile Application

Mobile App or Application is a computer program or a software application that is developed by the mobile application development companies, designed to run exclusively on mobile phones and tablets.

Mobile Apps require a lot of investment but at the same time offer great value for money. A mobile app can be a boon for small businesses as it provides valuable opportunities for enhanced customer communication.

There are lot of mobile application Development Company which develops businesses to build their mobile application. They understand the need of the businesses and help them build a reliable and useful mobile application. Mobile applications are mainly of two types of android based and iPhone applications. There are iPhone developers who exclusively develop applications for iPhones. The android app developer companies develop mobile apps for android based phones.

Why is mobile application important for companies?

All the business has these as the main objectives, that is,

  • Ways to increase sales,
  • Improve efficiency and
  • Build a customer base which is loyal to the business.

Mobile apps can be used to improve all the above for a business. Many different types of loyalty programs can be made available to customers through a mobile app.

Mobile apps will increase efficiency by way of helping the businesses build an integrated shopping cart or a food ordering list. The app will display the items available as per the individual customer’s shopping history.

The best ways to communicate and engage with your customers is through mobile apps. This gives your customers the gift to communicate with your business on their schedule.

Reasons why the mobile app is important for the growth of the business:


The phrase out of sight out of mind can be well applied to all the businesses in the world. The competition for any business is very high. The apps with the help of advertisements and notifications will help the business stay in touch with the customers and in their mind.

Apps create a marketing frequency:

One of the principalwelfares of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – can be given to them right at their fingertips.

Provide Value to Your Customers:

Businesses can provide reward or loyalty points directly to the customers without having them come all the way to the store and collect coupons.

Build Brand and create recognition:

The mobile app will help a company to build its brand. The more often your customers are seeing your app or the brandmore are the chances of them to be persuaded to buy your product and/or service.

Helps the customers to contact:

Irrespective of the business or service you carry out, your customers will alwayswant to reach out to you. Having a help desk feature in your app can really make a transformation in the way you communicate with your customers.

Reach out to your potential customers:

Whether your customers use mobile phones, tabs or any other smart mobile devices - they have all the information they need in the app. Hence, the mobile apps are so much important in today's business environment. A mobile app can help you get and retain customers, no matter what kind of business you run.

Reduce the noise:

The customers out of habit search the internet for all the items they want to buy. The internet is full of noise, that is, it does not give exactly that product which the customers are looking for. While, browsing the websites there are chances that your potential customers could get distracted by others buyers and sellers in the market. Hence, to mitigate the noise generated by your competitorsyou have to provide a point of direct access to your store. A mobile app can work wonders in this situation.

Businesses are using apps to increase the level of accessibility with their customers. The mobile app should seamlessly connect and interact with customers, making it a valuable tool for the modern business. With the introduction of apps the businesses have reduced the cost of SMS messages and paper newsletters.

Customers will appreciate

  • If they can have an idea of you inventory with regard to the varieties that they can choose from.
  • Customers would be delighted to get notified about the special events, discount sales, and new launches.
  • Customers would be happy to be in touch with your office in case of need.
  • In case of a service industry the mobile apps can help make fast and seamless appointment, easy cancellations etc.

Mobile apps and brands

All the businesses advertise in different mediums to create awareness of the brand. The mostsubstantialthing a mobile app offers to your consumersis just that. A strong trust can bebuilt through regular interaction with your target consumers.

With an app, you’ll reveal to your consumers what is important and different in your brand and why should they choose you over others. Themobile apps strengthen your brand and educate your customers. In the same way how our predecessors used discount coupons and freebees withthe company logo to attract customers.

With the current penetration of mobile phones into our lives makes this mobile phone a tool for a good advertisement and market. The customers are available online almost 24 hours of the day. The catch is to utilize this time to effectively market your business and create a brand of yourself.

All one has to do is develop apps by both iPhone developers and the Android app development company. This will ensure your reach to all the mobile phone users.

Mobile apps can help you retain your customers irrespective of the business you carry on. Now –a-days the customers first go to search for a products or services online. And if you can be there at the right time along with your mobile app, your business will make a really good impression. Customers will be able to see and open your app and interact/ purchase from your business.

In addition to all these mobile apps can help businesses with logistics and supply chain processes.

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About the author
Tarun NagarFounder & CEO at Dev Technosys

Tarun Nagar is the Founder & CEO of Dev Technosys, a global ranking Mobile, and Web Development Company. With 10+ years of experience of enabling then Startups which are now global leaders with creative solutions, he is differentiated by out-of-t...

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