Geofencing is a term you might have come across a couple of times but you might have skipped it because the word itself doesn’t make any sense unless we consider the technical aspects of the word.
WHAT IS GEOFENCING?
In layman terms, geofencing is a virtual boundary setup to track entry or exit of devices in and out of that boundary. These boundaries can be active or passive. Active ones require end users to use location services and keep a mobile app open while the passive ones are always on and rely on WiFi or cellular data instead of RFID or GPS, working in background the whole while.
ADVANTAGES OF GEOFENCING
One of the biggest advantages of geofencing is that with geofencing, you allow the potential customers to know about what you have to offer. For example, if someone is walking past the area where your food joint is located, sending a notification to their device telling them about the latest offer on your dishes would be a good way of converting the potential customer into a customer. Wants aren’t something that stays on top of one’s mind. But with the help of notification, one can think about what they want and go ahead and make the purchase. This is a win-win situation for both customers as well as businesses.
Another advantage is that it generates a lot of data. It is the responsibility of the analysts to make sense of the data and find trends in the behaviors of the customers. They can understand various things about the customers with the help of this knowledge such as buying capacity of the buyers, their motivation and buying habits.
When used in enterprise apps, it can be used to track the movement of employees within the organization as well as improving the security measures in any event. In fact, it can be used even in homes to enhance security by keeping track of people entering and exiting the house.
DISADVANTAGES OF GEOFENCING
The main disadvantage of geofencing that the users have a hard time coping with is that it uses up a lot of battery, often draining the complete battery in a few hours without the device being used for any other purpose.
Another great disadvantage is that it requires user participation and approval. When monitored, humans have it in their nature to go against the monitoring. Hence geofencing amounts up to nothing when the humans don’t wish to work on it.
But then, every great technology has its limitations, so it is fair enough that these problems came up. Considering all of the benefits that the users get due to the technology, the problems associated with it are quite insignificant.
GEOFENCING AND MOBILITY
Geofencing is implemented on mobile phones; hence mobility and geofencing go hand in hand. The mobile app development process incorporates geofencing wherever required. However, geofencing requires high precision and not every mobile app development company is able to provide clients with that level of precision.
BrainMobi is a trusted name when it comes to making the apps precise. Our team of top mobile app developers has a lot of experience and knowledge about geofencing, thus, we are able to make geofencing as precise as it gets. Contact us to make your geofencing app the best geofencing app in the market!
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