As businesses immerge and expand their operations, mHealth apps have sighted an opportunity proportionally.
Notwithstanding the fact that the speedy digital industry (mobile market) has spread and developed into a vivid ecosystem and is increasingly rolling up to offer great potential, the steady healthcare industry has soon bucked up with and quickly brought disruptive change in the healthcare market. The mobile health market has imbibed the latest technologies, business models and workflows and has transformed healthcare.
Mobile solutions have aided the healthcare industry in improving their services, and have thus promised to play a positive role in patient's lives. One of the major breakthroughs is reducing the costs of care.
According to expert reports and research firms, the global mHealth app market is projected to be valued at US$28.320 billion in 2018 and is expected to reach up to US$102.35 billion by 2023. Use of smartphones, and digital devices and equipment that aid in treatment and timely communication of ailment amongst patients, doctors, and family, are the biggest driving factors that will fuel the growth of the mHealth market.
Cost of enterprise app development depends upon certain standard factors like the functionality and purpose of the app, the support of mobile platforms and devices, various points of integration, making use of visual objects, what smartphone features is it going to use, and how much does its developer provide maintenance or technical support, etc. The average median price to develop an enterprise application goes between $100,000 to $500,000 according to research by VDC, Clutch, Kinvey and EMM etc.
Taking a quick look at the globally confessed statistics, approximately 40% of the consumers agree that the information discussed on social media affects their health decisions. (Source: Mediabistro) This is important as healthcare professionals are obliged to share their educational content in public welfare. The information has to be accurate, referenced from valid sources and must not be misleading.
Youngsters and teenagers are twice as likely as middle-aged people to trust and make use of social media to get instant advice and a possible solution/remedy for their daily problems like acne, hair fall, etc.
Medical institutions usually abide by certain medical guidelines to write certain information on social media. (Source: Institute for Health) This has a definite purpose of sharing common details to everyone, and to ensure that medical staff is aware of their limitations to their actions.
If we go by insights, almost 19-20% users have at-least one fitness, exercise, diet or weight loss application on their smartphone. These are especially prevalent among youngsters, middle-aged people with certain medical conditions like a backache (sedentary workers) with long working hours or people who are mostly inactive or lead a leisure prone lifestyle. (Source: Demi & Cooper Advertising and DC Interactive Group)
With increasing adaptability, almost 54% of patients have as well started seeking advantages of digital media for their treatment as long as this is safe, quick and budget friendly. (Source: Mediabistro). This is the result of the perception of the internet within people's mindsets. It becomes convenient to share relevant health information, to the network quickly, get in touch with doctors, hospitals and family within time, convey essential details get treated and make payments easily. (Source: MedTechMedia)
The presence of social media also affects the choice of hospitals and doctors, as people get a better perspective before taking a decision to opt for required services. The distance of the healthcare center from their location is easy to detect on Google Maps. It is now easy to make payments via various options like net banking, credit/debit cards, wallets etc. Digital/cashless payments are a convenient option these days as it is risky and difficult to carry cash every time. (Source: Demi & Cooper Advertising and DC Interactive Group)
An increasing number of patients seek answers to their medical queries online. This not only saves time and effort but is also handy in case of urgency and ultimately helps save a lot of money before going for a particular treatment.
Around 60% of healthcare professionals believe that making use of smart devices for publishing or making use of medical information in any form, helps them improve the quality of their services. (Source: Demi & Cooper Advertising and DC Interactive Group)
Developments in technologies have bore on information technology, mobile computing, internet of things, cloud signage solutions, interactive kiosks, and technology research and development. Enterprise mobility solutions have helped doctors stay connected anywhere, provide information in time, eased out data flow, have helped manage patients directly, enhance physician’s efficiency, and has helped communication between doctor-patient-family members in real-time. Overall this has improved patient care, secured confidential data of patients, reduced complexities, detect diseases at early stage etc. Now, people living in rural areas have quick access to hospitals in urban areas via mobile networks, and services to elderly or pregnant women are eased out. IoT technology has eased out close monitoring, helped eliminate frequent doctor visits, reduced cost, track and monitor health report of patients in very less time. Enterprise application development will in-turn be useful for the doctors in detecting stage of infection or disorder, and proceed with the treatment in early phases.
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