“Mobile applications have become a necessity in a world where millennials cling to their smartphones like never before”
Talking about the present scenario where almost everyone is breezing in as a startup with a digital idea, it’s very evident that the new business entrants look high and low for what the renowned brands and their competitors are doing to improve their business productivity.
Today, one common thing among all SMEs and big companies is adopting mobile technology for business. Apparently, mobile apps have taken over the world so quick (in just a decade) that it is said:
“If your business does not include mobile, your business isn’t growing”
Why is reaching to customer’s mobile screen so important? Konstant Infosolutions knows the answer. Because nothing can be more worthy than meeting your customers in an environment of their choice.
Ultimately, it would be right to say that businesses are trying to deliver a solution that unites the benefits of mobile internet and mobile apps. Here’s how some of the global trademarks are improving their business efficiency and user engagement through mobile apps.
Alibaba gets into the mobile app business
The unchallenged e-commerce giant in China, Alibaba's company, has entered into the mobile game. The company is in the process of purchasing Wandoujia, one of the China’s largest, leading and independent app stores, in order to grow their business. This will certainly result in a worthwhile investment by Alibaba as the app market in China is predicted to exceed 280 billion by 2020.
Airbnb’s new mobile app to eradicate drive-by tourism
Lately, Airbnb, the largest online marketplace for finding rentals and vacation homes while traveling abroad, redesigned its mobile app to help improve the traveling experience of people visiting other cities. People travel on Airbnb because they travel like local in a new place.
With the new Android and iOS apps, Airbnb is trying to pair its guests with hosts and neighborhoods that have a matching profile. They are also providing reference travel books prepared by local residents to ensure that the travelers have a friendly experience with new people around. Simply put, the mobile app is dedicated to delivering authentic local experience to tourists.
Eradicating drive-by tourism is a way to change the way people travel; the app is about ‘Don’t just go there, Live there’ instead of just traveling through a destination and taking selfies, people will experience their visit doing something very different to what others did at the same place.
Dunkin’ Donuts mobile ordering app is ready
Offering convenience to customers and keeping up with the rival company Starbucks, Dunkin’ Donuts debuted a mobile ordering capability at the chain’s donut and coffee shops. The main purpose of the mobile app is to allow customers to order from the table, pay in advance via their smartphone and collect their orders from a local restaurant. Most advantageously, app users can order 24 hours in advance and specify the location where they are going to pick it.
Overall this mobile ordering has been adopted by around 8,000 restaurants. Starbucks, the coffee giant, has over 19 million mobile app users in the US alone.
MakeMyTrip to launch new features to boost mobile app user engagement
The online travel company, which receives more than 70% of its traffic for its hotel business from their mobile app, has recently announced that they will be introducing new features to increase user engagement. With neck-and-neck competition with brands like Cleratrip and Goibibo, MakeMyTrip has invested greatly in their app such that the hotel bookings rose 1,021.9% year-over-year in the fourth quarter and by 694.8% in FY16.
On launching an ontrip assistant named Jeeves, company’s Chief Product Officer, Anurag Bapna said: "It will work a little like Google Now. Gives you information on whether your flight is delayed to notifying the hotel you have booked that you are arriving when you are 45 minutes away. That is the reason to have people keep coming back to the app.” He further added: “We put all our other work on hold, like making changes to the desktop, for two weeks to create a new user experience.”
This is how companies like Alibaba, Airbnb, Starbucks, Dunkin’ Donuts are taking benefit of mobile apps and bettering their business potential. They are creating a new kind of customer experience and engagement and novel market trends to monetize their business strategies and utilize their expertise.
If you wish to go overboard in your business through a mobile app, contact Konstant Infosolutions. The mobile app developing company has been building mobile apps since its inception for clients across the globe.