Entrepreneurs don't just build apps: they solve problems

Entrepreneurs don't just build apps: they solve problems

The number of people accessing the internet through a mobile device is increasing - in 2016 more users accessed the web from mobile devices than from desktops. Mobile app development has definitely taken centre stage and apps are being churned out at a frenzy rate.

Because of this a lot of businesses are:

  • Making their website mobile friendly
  • Building mobile apps to cater to mobile users

MOBILE APP STARTUPS

Mobile app startups have been very successful in the past decade, take for example Instagram or Uber. All successful mobile apps have some features in common such as:

  • Identifying a valid and long-term business opportunity.
  • Meet your business goals (break even on your free app in one year) while keeping in touch with market reality.
  • Constantly monitoring to prevent and support problems faced by customers.
  • Scalability.
  • Continuous refinement and updates.
  • Keeping ahead of competition.
  • Marketing and creating awareness of the product.
  • Almost all successful mobile apps solve or aid in the solution of a real-world problem that people face.

EXAMPLES OF SUCCESSFUL AND USEFUL MOBILE APPS

Talkitt

This voice to voice app is the brainchild of Danny Weissberg who was inspired to build this app after his grandmother had a stroke that left her speech impaired. Now the unique thing about this app is that it can identify one's vocal patterns to identify words and play out aloud via the app. This mobile app is addressing a real world problem and can help many people. Talkitt uses its proprietary technology to identify and adapt to the user's voice patterns.

Since it uses a smart technology, users actually help and build a better system directly addressing their needs. Moreover, the system is not dependent on one language and it is built around the user.

Talkitt has won many awards. It displays the power of a humble app, how a mobile app can make a huge difference in the life of some people.

Refunite

The founders of the Refunite app, brothers Christopher and David Mikkelsen, met a young refugee in Denmark when working on a documentary. Originally from Afghanistan, the refugee was separated from his family by a trafficker; while helping to reunite him with his family, they realised the gaps in the system.

They created Refunite, a digital tracking system that works by asking people to register their details and the information of the person that they are searching for via SMS, a free call, USSD or the Refunite website. Through this platform, refugees can get in touch with each other. Refuite reunites around 150 people with their families each month, with over 400,000 refugees worldwide registered.

Refuite’s algorithms collate data from different agencies around the world and cross-reference them with the details supplied such as names, clans, neighborhoods and even teachers’ names. It has a great deal of international support. Partner organizations include the UNHCR, the Red Cross and other NGOs that help register displaced people living in camps. The app’s founders have said that they hope it will become a Google for refugee search.

APPROACHES TO DEVELOP YOUR OWN MOBILE APP

Approaches to develop your own mobile app

So, if you have the know-how or resources to launch a mobile app, how do you decide which concept to develop?

You can transfer existing concepts to a mobile app. A lot of mobile mobile app developers like Promatics are doing this. Look at activities you are already doing, for example:

  • Making an appointment with a doctor
  • Booking travel tickets or packages
  • Online shopping
  • Ordering food
  • Booking a taxi
  • Track your heartbeat
  • Track your calories and diet
  • Read a book
  • Set an alarm clock
  • Listen to the radio
  • Set a reminder
  • Watch a movie

All these activities now have apps that enable you to do them anywhere and with convenience and ease. So, think of other activities people do that you can translate to a mobile app.

You can also better an existing concept/app. If you think you can better an existing product or that you could bring a spin onto the concept that will only make it more successful, then why not?

Google came into place when other search engines already existed. But its powerful algorithms that Google’s engineers strive to better every day ensured that it overtook all other competitors and won itself a position as the premier search engine. In a way, this approach puts you in a better position because you can study customer reactions to the new concept -without any risk or investment from you. You can also pick and choose what you want to keep or omit when you develop your own version of the concept. When Tesla launched an electric vehicle (EV), most automotive companies did not take it seriously but upon its success, almost all major automotive manufacturers launched EV cars, claiming their version will beat the Tesla.

You can introduce a concept successful in other countries. Not all markets are saturated with all products that they may utilise. This is an effect of market inefficiencies. Taking advantage of these market deficiencies is nothing new. From departmental superstores to vegetable oils to cars – concepts doing well in other countries have been introduced to great success in new markets. So why not do take a mobile concept doing well in another market and customise it for your market?

Identify problems that no-one has addressed. Talkitt and Refunite are great examples of problems that no one was paying attention to. There are many other problems in this world not only in healthcare or refugee management waiting to be solved.

Gaps always exist between what people want and what they have. Depending on which area you are familiar with – for example the founder of Talkitt was exposed to speech impairment because of his grandmother –you could talk to the people involved and develop a mobile solution.

“When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there!” - Steve Jobs

So take the time and put in the effort and you can definitely come up with a mobile app not to be sneezed at!

Find more top mobile app development companies worldwide on AppFutura.

About the author
Promatics Technologies
Promatics Technologies

Promatics is a young, rising software development agency from India. They have wide expertise ready to take on the most demanding projects on web and mobile app development, e-commerce, digital marketing, cloud solutions, quality assurance and IT consulting. In the mobile field, they have expert app developers ready to work on Android, iOS, HTML5 and wearables projects.

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