The statistics for mobile phones are eye-opening and unignorable. The small device goes around with the user everywhere. Half the world sleeps with their phones by their sides, and over 70% of users access the internet via their smartphones. Mobile phones, once a luxury, grew to be an integral part of our lives in the last few hours. According to Statista, the number of mobile phones users increased from 4.15 billion in 2015 to 4.57 billion in 2018.
Businesses have all the right reasons to adopt mobile commerce. The customers are already using the device. A few smart strategies will get their attention and stimulate the desire to purchase. Mobile shopping is easy, convenient, and faster for customers.
Mobile commerce solutions are a challenge for developers and designers. With hundreds of m-commerce apps, differentiating yourself with immaculate designs is important, very important. Your app cannot be just another m-commerce app in the store.
This article explores some exciting tips and tricks for designing chart-topping mobile commerce solutions. Keep reading if you want customers to remember your app!
1. Keep the Processes Simple and Short
A complicated and long shopping process discourages customers. A short and simple process, on the other hand, makes customers believe that their desired product is merely a few steps away, igniting the desire to purchase.
A simple shopping process is excellent for people who are visiting the m-commerce platform for the first time. It also accommodates people who have never shopped online, because that’s how simple it is to buy via the app!
Similarly, a short signup process encourages people to sign up. People won’t mind giving their names and email addresses. But if you ask to confirm email address, confirm the password, provide zip code, chances are that people won’t signup.
Tip: Ask for less, and you’ll get more from the customer!
2. Include Visible Call-to-Action Buttons
A prominent call-to-action button encourages the desired behavior. For example, a visible Add to Cart button in an attention-grabbing color triggers the need to press it. Also, it means that customers know that they can easily purchase products or acquire information.
Directly adding products to the cart or allowing downloading the catalog in one-step will foster a positive user experience. Also, it will speed up the shopping process, helping customers as well as the business.
Here is a guide to popular CTA button colors:
3. Compress the Navigation
According to research by Mark Lepper and Sheena Iyengar, satisfaction is likely to decrease when options increase. People encountering two options are to choose either one of them. On the contrary, people with hundreds of choices may end up picking none or take longer to decide. Thus, keep the menu condensed to a few categories with multiple subcategories.
Also, customers should easily find the desired products. Keep the menu positioned consistently throughout the application. The customer must know where to look for the products.
Tip: Place the menu on the top left with precisely defined categories in one or two words
4. Let Users Mark their Favorite Products
Not everyone completes the shopping process in one go. Alexa might want to screenshot the pictures to her best friend before she places the order. Adam might need her mother’s approval before he orders the cricket kit. Or, Hana could be having second thoughts on the mascara. The point is, not everyone instantly buys.
Let users mark their favorite products. Scrolling through 10 pages to find that red scarf Karen liked is a hassle. Chances are that she might skip the idea of finding it all over again.
However, allowing users to mark their favorite products helps them in coming back and buying it. Also, it will enable businesses to know customer’s preferences.
5. Consider the Thumb Zones
Mobile phones have small screens which mean limited space to display information. Research shows that most people use their phones with one hand and navigate using their thumb. Place clickable information, especially call-to-action buttons, with appropriate spaces. A user must not click Cancel while tapping Complete Order.
Mobile phones are designed to perform essential tasks single-handedly, such as unlocking the phone, dialing a number, and so. Hence, all the call-to-action should be on areas that are easily accessible by the thumb.
It is easier to tap the bottom right area than the top left for right-handed people.
6. Limit High-Resolution Pictures
Pages with high-resolution pictures take more time to load, discouraging customers from continuing to scroll. Chances are that you lose a potential customer if the app takes a lot of time to load. According to research, 53% of mobile users abandon pages that take more than 3 seconds to load.
With such limited time to engage customers, you can’t risk your page with a lot of pictures. Therefore, minimize the number of high-resolution images per page, so it loads faster, and the customer doesn’t run away.
Designing for m-commerce solutions is tricky. Limited space, high need for information, and the desire to maintain a separate identity is a real challenge. These tips have helped us in development excellent m-commerce solutions that are readily loved and lead the charts. Mobile is the future, and we must master the art of smart designing for apps.
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