Is Cross Platform the Best Choice for Mobile App Development?

Tarun Nagar
Tarun Nagar, Founder & CEO at Dev Technosys
Published on May 23, 2018 in Cross Platform Developers Resources
Is Cross platform the best choice for mobile app development?

The global mobile app market has crossed all the estimated boundaries and is expected to remark the new heights with the myriad of the app being updated and developed daily. Over the years, the global mobile app market has gone through several significant changes. Mobility has emerged as an inseparable part of the digital world and is directing the world's economy towards new growth with web and mobile app development. Mobile app engagement is making a dramatic transformation in millions of businesses in such a way that has made "Mobile first" as a default approach.

Mobile apps are a magnificent medium for creating brand awareness, and marketing experts have appreciated this move. With the growing integration of Artificial Intelligence, the future of mobile phones has come under the questionable periphery.

Nowadays, approximately 99% of the mobile users are either using Android or iOS as their mobile app platform. Apart from a few locations, loyal users of both platforms are scattered unevenly, which makes it hard to identify the potential consumers and their preferred choice. Developing a mobile app for both platforms is both a time-consuming and financially crippling task for small companies. Mobile app development has solved this problem for vendors with cross platform apps.

With the anticipation of catching a huge share of the customer’s market, cross platform app development has taken a hand over native mobile apps. Traditionally, native apps have ruled the market with its own significant advantage. But for the small entrepreneurs and startups, building huge native apps comes out heavy in their pocket. Web and mobile app development have inched a step forward with the advent of cross platform application development.

What is the Cross platform application?

Cross platform apps are versatile, which increases the source code’s usability and lets programmers use it for multiple platforms. Cross platform app development caters to all mobile operating platforms without even letting the user notice. It also saves time, cost and efforts.

Benefits of Cross Platform application

Connecting to a larger audience for winning customers and generating revenue is the primary vision of every organization. Cross platform development offers a big number of advantages. Cross Platform App Developers prefer this technology because of the following reasons:

Advantages for developers

Development speed: The time required to develop cross platform apps is less than native web and mobile app development. This, in turn, reduces the incurred expenditures.

Reusability of codes: The versatile feature of cross platform development is attracting top mobile app development companies around the world. Once written, the code is usable in other web and mobile development tasks as well. It saves the company from deploying a fresh team of developers for a particular app.

Easy use of plug-in: Plug-ins are superb for the development of various features. A handy tool such as PhoneGap, Rhomobile, and Appcelerator eases out the access to plug-ins.

Cloud integration: The versatility of cross platform app increases when integrated with the cloud.

Advantages for the business owner

Uniform view for clients: The apps look similar no matter the mobile platform they use. One time investment manifests a bigger advantage and enhances the visibility since the app can be installed and run on any platform.

Shorter Development time: The cost of development is directly proportional to the time and efforts invested in designing, coding, and testing web and mobile development projects. Cross platform app development saves the cost through reducing the required. If the right technical stack and plan are adapted, the vendor is free to use 80% of the codebase. Shorter development time equals cost-saving and cost-saving leverages the marketing efforts and other core business conducts.

Cost-effectiveness: A native mobile app goes with a range of complexities through the development process. A standard native app ranges around $100,00 (with basic features). Multiply the cost by two and you have the exact mobile app development cost you have to incur. Plus, you have the cost of launching both apps on the App Store and Google Play Store.

Exposure to a large number of users: Cross platform app development increases the reach to consumers as the app can be run and installed anywhere. Additional benefits are the uniformity it provides, which makes it easier to understand and handle on any device.

Low maintenance cost: The ever-changing criteria and demand of the industry compels publishers to roll out updates 48 times in a year. This consumes a great cost and nullifies the app revenue for small players. Here, cross platform apps wins the game.

The disadvantage of Cross Platform app development

With a wide range of benefits, it also comes with some drawbacks, such as:

No updates: No timely updates from Apple Store and Google Play Store since only native apps are entitled to receive the update information. This is one of the major drawbacks which is a hot debate among the developers about the future of cross mobile app development in comparison to the native web and mobile app development.

Performance issues: The computing power of the smartphones is small and not appropriate for handling heavy HTML5/CSS user interface components. It also increases the time response with a lot of load over GPU/CPU resources.

Time-consuming compilation: The code compilation time is pretty time-consuming. Unlike native code compilation, it takes time and must be done separately for each platform. Additionally, rendering is also more time-consuming.

The disadvantages for mobile application developers

Challenging UX requirements: Meeting the UX requirement of both platform is not an easy task. Without going to the nitty-gritty of designing, it is easily comprehensible that any app's success heavily depends on the UI design. A poor UI design accounts for 20% of App store rejections. Noticeably, Apple is particularly notorious for its human interface guidelines. Cross platform is likely to be shown a red light if you don't have a good mobile app development company associated with you.

Learning curve: Despite featuring handy tools, cross application development also incorporates few frameworks which use the specific languages and tools. Hence, programmers have to learn the tools and languages from scratch.

Cross mobile apps come with their own pros and cons. Choosing between native app development or cross platform development depends on your needs, budget and objectives. If money is not an issue, a native app is the best option, otherwise, cross platform app development can provide you enough extra edge.

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About the author
Tarun NagarFounder & CEO at Dev Technosys

Tarun Nagar is the Founder & CEO of Dev Technosys, a global ranking Mobile, and Web Development Company. With 10+ years of experience of enabling then Startups which are now global leaders with creative solutions, he is differentiated by out-of-t...

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