For nearly a decade now the prominence of SEO has been on a steady, and at times steep, incline. But there is a new acronym in town that we should be paying as much attention to.
Search Engine Optimization move over, there’s a new heavy hitter in town and it goes by ASO. Standing for Apps Store Optimization, ASO is in a nutshell the apps version of SEO. That is the ability to actively promote, market and generally get eyeballs to an app.
Sounds easy enough right? Well, sort of. ASO has been practiced informally in a rather helter skelter fashion since app developers and marketers began wanting to increase the visibility of their apps and started using SEO tactics, and any other tactics for that matter, to do so.
The difference of course, is that SEO tactics usually help your content stand out from billions of other online users, while ASO strategies help divert the consumers gaze from the nearly 2 million apps out there to yours. Then there is also the differences in platforms to consider. Will you release your app on Android, iOS or both? What about Windows phone and the others? These are questions that you will need to deal with in the early stages of mapping out your ASO plan.