Building Your First MVP: A Step-by-Step Guide

Priscila Malnero
Priscila Malnero, Sales & Marketing Manager at Rather Labs
Published on Nov 02, 2022 in App Development

You've got a great idea for a new product or service, and you're ready to take the plunge and start building. But where do you start? How do you make sure you're building the right thing? And most importantly, how do you get your product out there?

Building your first MVP is the best way to answer all of these questions. MVP stands for Minimum Viable Product, a quite popular term in the startup world. An MVP is a version of your product that's been simplified as much as possible, so that you can test it out with real customers as quickly as possible.

In this post, we're going to walk you through the steps of building your first MVP. We'll start by helping you determine if MVP is the right approach for you, then we'll give you a step-by-step guide for how to build it.

Defining Your Goals

Before you start building your MVP, you need to define your goals. What are you trying to achieve with this project? What are the key features you're looking to include?

If you're not sure where to start, try answering these questions: 

  • Who is your target audience?
  • What problem are you solving for them?
  • What are the most important features of your product?
  • How will you know if your MVP is successful?

Once you have a good understanding of your goals, you can start mapping out the steps needed to achieve them.

Identifying Your Target Audience

So you've decided you want to build an MVP. That's great! But before you can start coding, you need to figure out who your target audience is.

Your target audience is the group of people who are most likely to use your product or service. So how do you figure out who they are? There are a few things you can do:

  • Start by doing some research. Look at your competitors and see who their customers are. Try to find out what needs or problems they're trying to solve.
  • Survey your current customers and ask them what needs they haven't been able to find solutions for.
  • Use social media to do some market research. See which platforms your target audience is using and what kind of content they're interested in.

Once you've figured out who they are, you can start designing your MVP based on their needs and wants.

Choosing the Right Platform

So you've decided to build your MVP. That's a great decision! But now you need to choose the right platform. Should you go with a mobile app or a website?

Here are a few things to consider:

  • How important is it to be on multiple platforms? If you want your MVP to be available on both Android and iOS, then you'll need to go with a mobile app.
  • How much do you know about coding? If you're not familiar with coding, then it's probably best to go with a website. Websites are easier to build and don't require as much coding knowledge.
  • How much do you want to spend? Websites are typically cheaper to build than mobile apps.

So those are some things to keep in mind when making your decision. Do your research and talk to some experts, and then you'll be able to make the best decision for your MVP.

Building Your MVP

Once you've designed your MVP, the next step is to build it. This can be a daunting task, but thankfully, there are many tools and resources available to help.

First, you'll need to figure out what your MVP should consist of. What are the core features of your product? What can you leave out for now? Don't try to build everything at once—that's a recipe for disaster.

Your MVP should be something that's functional and user-friendly, so you can start getting feedback from your target audience. Take your time and make sure it's ready for prime time before you launch it.

And last but not least, don't forget to market your MVP! Make sure everyone knows it's available and get them excited about what it has to offer.

Testing Your MVP

Now it's time to test your MVP. This is a critical step, because you want to make sure that your product actually solves a real problem for your target audience.

There are a few ways to do this. You can use Google AdWords to create an ad campaign and see how many people click on it. You can also survey your target audience and ask them questions about your product.

Whatever route you take, make sure you're gathering feedback from as many people as possible. This will help you determine whether or not your MVP is successful and whether or not you need to make changes.


Looking to build the next big thing? Rather Labs has got you covered. Our team of experts can help you create a solid plan for your MVP - ensuring that your idea is validated and that you gather feedback from users. Don't spend too much time on features that won't be essential to your core product; make sure you have a clear vision and a solid plan for how you'll get your MVP in the hands of users. 

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About the author
Priscila MalneroSales & Marketing Manager at Rather Labs

Priscila is the Sales & Marketing Manager at Rather Labs.

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