Applause 2018: A Success In The Mobile Marketing World

AppFutura
Published on Jun 11, 2018 in Mobile App Marketing
>AppFutura: Applause Attendees in 2018

The 2018 edition of Applause was a total success, as it brought together almost 300 mobile app marketing companies worldwide. The event was organized by PickASO, a mobile app marketing agency, TheTool, Spain's first ASO tool, and AppsFlyer, a mobile attribution software.

PickASO's Co-Founder and CMO, Miriam Pelaez, has celebrated the success of this edition stating that the conference has become a reference congress among the professionals of the marketing world. Applause 2018's keynotes, discussions and workshops were received with great interest by all attendees.

>AppFutura: Applause ASO Roundtable

The congress held many interesting keynotes and discussions by acclaimed marketing professionals. Some of the highlights were: "You Suck at ASO" by Luca Giacomel (Bending Spoons), the Mobile Growth Discussion hosted by Xavier Bourlard (Headway), Kobi Edelstein (AppNext), Peggy Anne Salz (MobileGroove), Ivy Yu (YeahMobi), André Kempe (SolidarityApp) and Thomas Petit (8fit). Other interesting conferences were about Infojob's data and methodology, Machine Learning, User Engagement, and User Acquisition through alternative channels.

As for the workshops, Applause presented four different activities by different professionals in the mobile marketing sector. The practical workshops were: "Internationalization on Mobile", "Media Planning for Mobile Games", "ASO from scratch and PRO tactics", and "Ad Monetization for Games: A Data Scientist’s Playbook".

>AppFutura: Applause 2018 Workshop

However, not everything is work and business. When the workshops and discussions came to an end and the informative sessions finished, all the marketing professionals were able to enjoy a drink while engaging in conversation with other participants.

Applause 2018's has had help from many companies like: Huawei, YouAppi, Preciso.ai, Yeahmobi, Tenjin, AppNext, mParticle, Priori Data, Infojobs and mytaxi, as well as other organizations.

Find more information about Applause, PickASO, and TheTool by visiting their official websites.

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AppFutura
AppFutura

AppFutura has been around to list IT companies and marketing agencies for some years now. During this period, the team has published hundreds of AppFutura tips but also important information for the companies to know more about a specific topic of interest. Among some of the articles, you will find different posts of AppFutura team members that are not quite recurring contributors, like our CTO or our finance controller, as an example. From AppFutura tips to improve your presence online on our directories or some information regarding our company.

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