App Design Predictions for 2019: The future of app design

Promatics Technologies
Published on Dec 19, 2018 in App Development
App Design Predictions for 2019: The future of app design

It is the end of the year 2018 and we have seen phenomenal developments all through the year when it comes to app design aspects like product interfaces, user onboarding processes and platform development. Besides these major successful mobile app design trends, the year also saw a trail of app design failures that more or less resulted from bad UX.

Introduction of new-fangled technologies is bound to play a very definite role in how app design trends will progress in 2019. For a mobile app business, it is an added advantage to be at par with upcoming trends to offer better solutions to your consumers. Here is a list of mobile app design trends that are likely to dominate the upcoming year:

I. Biometric Authentications

Although the term ‘Biometrics’ is not new to the app world altogether, 2019 is likely to introduce it to us in a more accessible fashion. Users are likely to develop a knack for biometric authentication for identity management as it offers enhanced security of data.

It is an established fact that biometric identification allows a more comprehensive secure access system. As a mobile app business, integrating biometric authentication into your app product can translate into getting rid of traditional login formalities for users and embracing specific physiological or behavioral characteristics, such as facial recognition, fingerprints, voice recognition, or an iris scan.

II. Augmented Reality

Thanks to advancements in AR, customized real-world imagery is a fad among mobile phone users today. 2019 is likely to welcome the ‘ultimate AR experience’ for users, as more and more app developers integrate AR into their products. Gradual improvement in camera and display technology makes AR even more appealing to users.

3D Object detection, shared AR, tracking and rendering improvement etc are some popular AR developments introduced recently. We at Promatics, emphasize on allowing interactions which feel like they take place within the real world environment.

III. Static Menus

Surveys reveal how users prefer visible menus over hidden ones, making hamburgers menus undesirable for UX metrics due to its low discoverability and efficiency. 2019 would be the time for businesses to switch from hamburger menus to static ones.

We at Promatics also propagate the use of avant-garde static menus in mobile apps for easy navigability and hassle-free approach.

App Design Predictions for 2019: The future of app design

IV. Time-Saving Design

Information overload and fleeting attention spans are harsh realities of the times we live in. Resultantly, we can expect a sharp shift to simple and highly intuitive app design in 2019. More business apps will try to integrate design elements that require minimal learning time for users. For example, working within the popular design standards that a user is already familiar with, allows massive time-saving. iPhone app developers are more used to such an approach.

We often follow a context-specific approach with our app clients wherein features are only visible when they are needed. This contributes a great deal in making our apps a seamless experience for users. Additionally, pop-up suggestions help perform specific functions quickly.

V. Story-telling

Storytelling is engaging, and engagement is what drives all virtual businesses. This is why more and more business would choose storytelling with character design as a means of product revelation. In 2019, there would be preference given to self-explanatory illustrations and interesting videos over old school body copy. More visually intriguing elements would create a sturdy relationship between the user and the app.

We at Promatics also try to showcase the story of the business around a digital experience. We believe even seemingly insignificant elements like Typography make a considerable difference to the visual appeal of the app.

VI. More Personalised UX

App design trends and user preferences clearly define that 2019 is going to be the year of advancements in ‘personalisation.’ Executed to perfection, personalization can revamp the way the users interact with your mobile app. App business looking to escalate sales, build brand loyalty and improve UX will follow the personalization suit dedicatedly in the upcoming year. Although ‘personalisation’ in a mobile app means working with a fairly complex framework that includes an exponential number of variables and options, most app developers today are prioritizing it as an objective.

If you are a mobile app business trying to embrace upcoming trends in 2019, you need to analyze your target audience before you decide the personalization path. Personalized experience in mobile apps is tailored only after the business get a sight of what type of interactive technologies makes sense for the product they are offering. Here is a brief set of personalization features that we have helped our mobile app business clients with:

  • In-app chat features with fellow users
  • Instant assistance
  • Age-based responsiveness like different font sizes and colors
  • Push notifications

VII. Voice-Activated and Buttonless Interfaces

As user convenience remains the aim of most businesses today, voice activation is going to be game in 2019. By eliminating the need to type, voice-activated interfaces offering a seamless UX. With an increase in the number of virtual assistants, the boom of voice-activated interfaces is inevitable. The massive popularity of Siri, Alexa, and Google Now have given businesses more reasons to embrace voice-activated interfaces. Additionally, there is a growing shift towards buttonless UI which is going to be an ongoing trend in the year 2019.

All in all the mobile app design trends for 2019 are likely to provide an enhanced user experience to mobile app users. Our team at Promatics Technologies Private Limited is working on various app development projects keeping up with current and upcoming design trends. We hope the list of design trends will help businesses chart out an appropriate roadmap for their mobile app business.

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About the author
Promatics Technologies
Promatics Technologies
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Promatics is a young, rising software development agency from India. They have wide expertise ready to take on the most demanding projects on web and mobile app development, e-commerce, digital marketing, cloud solutions, quality assurance and IT consulting. In the mobile field, they have expert app developers ready to work on Android, iOS, HTML5 and wearables projects.

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