I hate to be shown a red card. You don’t like that too and it gets even worse if it’s from Apple’s App Store. Ask anyone who has an app on the store and they will tell you that it’s really nice to get on there.
Apple’s App Store is the second leading global app marketplace, with just 600,000 apps shy of Google’s Play Store in 2017 according to Statista. The statistics webpage also reported an amazing 180 billion app downloads from July 2008-June 2017 and those numbers will continue to grow as a lot of mobile users migrate to iOS because of its awesome features.
Enough for the figures now, you really want to know what to do, so your app doesn’t get a red card from Apple’s App Store and in this post, you will find the answer. If you’re a new iOS developer, intending to get your app on the App Store or have an app selling like hotcakes on the store, you should read this post.
1. No Beta Testing
Well, unlike Google Play Store where developers are allowed to release better versions of their app for download, Apple’s App Store doesn’t accept that.
Developers are instead allowed to test demos, betas and trial versions of their app with TestFlight. This ensures that apps are checked for crashes and bugs before they get to the shop window the App Store. Hence, if you do not want to get a red card from Apple, do well to submit only the final version of your app to App Review.
2. Provide only Accurate MetaData
App Store doesn’t tolerate falsified metadata, that is, an app description, screenshot or previews that do not accurately describe your app. Also, the core features of your app, including in-app purchase should be made clear to customers before they download or buy your app from the store.
App name is limited to 30 characters and subtitles also provide a great avenue to add to your app metadata. Also, recall that you must keep your app metadata up to date with new releases. So get this right, and you will not be ousted from the store.
3. Build Hardware Perfect App
Apps allowed on the store should be compatible with various Apple devices and also run on iPad whenever possible. You do not want to build an app that drains a users battery life, launches without consent, generate excessive heat or request a device restart.
Just before you release your app for pre-order or send it to app review, ensure that they do not exhibit any hardware malfunction.
4. Pay Attention To The Kids
This one is for developers who are creating apps that they wish to add to the Kids Category on Apple Store.
To take care of the kids Apple does not allow for kids an app that includes
These features can be added to a parental gate, but never made available to kids.
Generally, if your app doesn’t cater specifically to the need of the kids, then it might be thrown up and out of the store. That wouldn’t happen if having in mind what we mentioned above.
5. Review In-app Purchases
I know you want to make some money with your App because you activated the in-app purchase feature, but this can be a reason to not get accepted or sent off the store. This is the reason. Even though Apple lets you select pricing for your app and its in-app purchases, they will not accept your app if the prices are a clear rip-off.
For instance, allowing a user to purchase your app for $30 and setting the price of a basic in-app feature at $100 is an indication that you’re trying to cheat users and will get you a red card. You can still get on and stay on the store by making your in-app purchase affordable.
6. Do Not Pay For Reviews
While Google Play Store is a little lenient with manipulated reviews, Apple’s App Store closely monitors apps for this reason. You may feel tempted to buy a few decent reviews for your app, especially if it is new, but this trend will eventually spell doom for you.
I know a friend who hires a third party service to send reviews on his Android app. If he tries that on the App Store then he will be busted on the first attempt. You can go ahead and try but that would have been great if you didn’t read this post. Now you know why you shouldn’t, please do not try it.
7. Do Not Mirror Other Apps
Being unique and bringing your ideas to life through your app is the way to go on the App Store. Be original! It’s really cool that way! Developers who pick a popular app on the store, make a few changes to it and try to publish it as their own app will definitely be spotted and thrown off by Apple. It’s not even fair to do a replica, so create a unique app that leaves a great impression on your users, not one that gets them confused when they get to the App Store gallery.
8. Get Permission for Third Party Material
This is still related to being original, but sometimes you just need to add content that has been created by another person to your app. You can do this, but with permission for the person who owns the content. If you don’t, then this is what happens.
The real guy pops up, notices that you’re using their content without permission, gets a developer web form from Apple, fills it with a complaint and sends it to the Apple guys. The form is reviewed and boom! Your app is shown the exit. Oh! If you’re using a copyright protected material (trademark, logo, image or video) that the guys at Apple know, then there’s no way you’re going to make it past the first door.
You can make it difficult for the App Store to say ‘no’ to your app and create an exciting experience for your App users.
How? Just before you send your app to App Review, review it with this 8 point checklist and you’ll be good to go. If your app is already in the store, then you can play safe by also making sure it fulfills these credentials.
As indicated by the above information based on focuses and your necessities, our developers will think of the best system to develop your mobile application.
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