6 UX principles to gear up your app acceptance

Ajeet Singh
Ajeet Singh, Co-Founder at Algoworks
Published on Dec 07, 2017 in App Development
6 UX principles to gear up your app acceptance

In today’s era, there is a cut-throat competition in each and every domain especially in the world of smart devices and their apps. The big mobile app development companies are always dwelling under the constant pressure to keep up the pace of the ever-growing demand for application development and how well it is being accepted and appreciated by its users.

Creating a multi-channel app user experience in a mobile app is a tough job as it does not only require the best of the look and feel features and functionalities, but also needs accurate and exact workflow and navigation across a wide and vivid variety of mobile devices that have flooded the market and workspace today.


Users should be the crux of your app interface development. Grabbing the user attention and keeping them happy to be glued to your mobile app screen is what you should be looking for at the first place as it is the most precious resource. So to bring out the best results you should focus to avoid making the screen over cluttered or over informative. Use less buttons. One simple rule to keep in mind here is one action per screen. This makes grasping of the information quite easier and thereby it helps in the accomplishment of the main business objectives. ‘N’ number of clearly spaced screens is preferable than a cluttered and ambiguous screen which will eventually fail the purpose of the app.


Another huge mistake that is done designing a mobile app from an existing web version is just blindly porting from the desktop. This idea should be discarded immediately. You might think that just a few changes in the CSS here and there and boom you are good to go on mobile, but in that case, you just need to take a step back. The mobile and desktop versions have pretty much nothing in common: the purpose of use, place, duration, visibility, input methods and a continued long list. In a mobile app, the major concern should be what are the main features and drop out the unnecessary elements as much as possible. Work out on the user persona and workflow and then opt for the responsive web design.


The next vital step towards designing an awesome app user experience is implementing a self-evident navigation throughout. The navigation of your app should desperately lack ambiguity or any kind of confusion which might irritate the user. The mobile app navigation should be coherent matching the flow with proper signifiers or visual elements indicating the flow. At the same time, your app navigation should be consistent which again helps in removing any confusion. Lastly, the navigation should properly indicate where your exact location is when your user is completing a workflow. Hence coherence, consistency and current location within a flow of an app can take the mobile app user experience to another level, amplifying the expected business results.


As discussed before there is a huge difference between usage and purpose. To cater to a great multi-channel app user experience you have to leverage the particular device’s strength and enable device specific functionalities. For example, for mobile devices, one should make a less complicated form. Again for mobile devices, since they do not have a keyboard or mouse input system, you should focus on using the GPS location, calendar date, IoT systems to automatically collect the information. Thereby creating less fuss and time consuming for the users and focussing on the major goals.


This might sound funny but it is an extremely important aspect. The smaller the button of the action is, the harder it is for the users to hit the target. While designing mobile app interfaces its imperative to keep a distinct size so that it is easier for the user to hit the target. The control sizes should vary between 7 to 10mm so they can be accurately tapped. This size allows the fingers to fit properly making the edges visible and thereby creating a sense of confidence and lack of ambiguity for the mobile app users.


One of the most imperative aspects for mobile app development companies when working on a great user experience is to give a seamless experience. Not just the look and feel, but synchronization is pretty important. For a great multi-channel app user experience it is vital not only that it can be accessed across a wide variety of devices, but also that the app users can take off from the place where they had left upon switching of devices.

So while enterprises are looking forward to myriad things while developing or planning for an app, they should lay a huge focus on the mobile app user experience for the ultimate success and goal achievement of their apps.

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About the author
Ajeet SinghCo-Founder at Algoworks

Ajeet Singh is the co-founder of Algoworks, a company with more than 250 employees. The is, what is currently known as a "Technocrat". Ajeet Singh invests his time in building companies in new emerging markets. One of these new brands was, some time ...

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