Today’s technology operates in a dynamic marketplace and the only thing expected from the technology and science belonging to any sort is the ability to adapt to change and address it to allow people to have ever-advanced solutions to keep up with their evolved needs and preferences.
The same applies to the Internet trends, these keep sailing to a farther notch with newer facets of utility and application with each new offering and release it comes up with. Talking of that let’s find out what are the Internet trends that are all in the buzz in 2017. Here we go!
STEADY GLOBAL GROWTH IN THE NUMBER OF INTERNET USERS
The number of internet users increases with every minute ticking. Last five years the domain of internet and computing technology has seen a rise it had never witnessed before. As of today, it has grown to as large as 3.4 billion in terms of unique users. And as per a study, this number is growing at a rate of 10% per year. With that we can expect this to reach a figure of 5 billion as we reach 2020 and that looks to cover almost the whole world’s population someday.
INTERNET SPEND TO SURPASS TV SPEND
As per the future anticipations businesses are looking to invest more on internet based advertising in comparison to televisions. This is a big leap for Internet advertising looking at the fact that it was nowhere as the mode of advertising in 1995 and only began to take a lift in the year 1999 when TV advertising was already doing over $100 Billion across the world. Today it totals over $73 Billion in the US alone. Owing to this, every business worth its salt is today planning to go with internet advertising and making all provisions for it.
HIGH TOTAL TIME SPENT ON GOOGLE PLAY DOWNLOADS
If you look into data from high population countries that are accepting the technology change like India, you will find people highly spending on Android smartphones. And with the kind of inclination they are showing to the Google Play store for downloading apps they are extensively contributing to the Android’s growth as a platform. Along with India, countries like the USA, Indonesia, Mexico, Brazil and Russia are the most Android downloading countries and making it the world’s highest followed mobile platform.
TOP TRENDING ANDROID APPS
The most used apps in India as per a Kleiner Perkins study are WhatsApp and Facebook Messenger. This clearly shows that the communication and networking is still among the most used app categories. These are followed by ShareIt and Truecaller, that are sharing utility and call detector apps. The previous year’s second most used app, Facebook, is on number 5 and is followed by UC Browser at the 6th spot. These apps are trailed by MX Player, Hotstar, JioTV (Ranked 301 in 2016) and Facebook Lite claiming the last spot.
DIGITAL MEDIA USE CONTINUES TO GROW
The amount of time a person in the US used to spend in 2016 on digital media increased with an average time of 5.6 hours a day from an average of 5.4 hours in 2015. Mobile devices registered about 3.1 hours a day compared to the figure of 2.8 hours in 2015. This year is still in its middle months and as per now the trends look to go with the same momentum and will reach a higher mark of capacity and expanse.
The number of voice-enabled devices are gaining acceptance and voice-assistance devices are becoming highly popular among internet users. Amazon Echo is a good example that had more than 8 million users the last quarter of 2016. This figure jumped to 11 million Amazon Echo units the first quarter of 2017. The app usage is also growing remarkably and with the enhanced personalization and security of solutions it is going to go even further.
APPLE ON THE TOP OF THE MARKET VALUE LIST
The top earnings in the internet based economy goes to Apple that leads the block with over $800B of current market value. This is followed by Google (Alphabet) at $680B and Amazon at $476B. And if you see the difference this reflects between the players, you can expect Apple to rule the chart undoubtedly all along this year unless something highly surprising happens in the due course.
AMAZON WEB SERVICES - THE MOST ADOPTED PUBLIC CLOUD
In the cloud you will find Amazon leading the pack. However, Microsoft Azure and Google continue to be in the race as before. And this is because customers these days are smarter than ever and they do not want to depend on a single platform and make it rule over them.
And they have rivals, there is competition that prevails to serve users with higher user benefits and ample of choices for web development services. Having said that, you will still find most of the leading businesses and stern users going with AWS as their cloud partner.
REIMAGINE EDUCATION WITH THE HELP OF MOBILE APPS
We have already seen how education apps have been growing to break the internet through its online supplies for almost everything you would like to learn and gain information on. This is going to go further bringing more possibilities to users through engrossing offerings and advanced resources. The latest example is Byju’s app that provides users with role based dashboards to order their learning resources. This trend looks like it will take the digital world to an age where it doesn’t just help education and learning domain to get bigger, but also help other related unexplored domains to penetrate in.
WEARABLES AS WELLNESS DATA CAPTURING DEVICES
It’s the age where wearables are everywhere in the technology arena helping users to commit to next-level utilities and practices across different segments and niches. But if we talk about one segment that uses it to make the most out of the wearables, in terms of value, it is the health domain. As per a report about a quarter of American population owns a wearable device that captures wellness data. Almost 86% of them have Accelerometer (and are GPS-enabled or have Gyroscope) and 33% of them have wrist wearables with heart monitoring facility.
These are the top 10 trends that are disrupting the way we put up with internet resources and utilize them for our benefits. We are sure we are going to see other facets and perspectives of this or maybe other trends replacing them as we reach the end of term, but that should not swap leanings and tendencies belonging to these trends wholly, like it has already happened in the past.
The mobile trends mean you can rely on them to make your strategy and choose your facet of service to build apps and create online solutions that suit your idea of serving the online audiences optimally.
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