ADMA - What's your Marketing IQ? HTML5 Web App
ADMA - What's your Marketing IQ? HTML5 Web App

ADMA - What's your Marketing IQ? HTML5 Web App

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ADMA - What's your Marketing IQ? HTML5 Web App description

mobiDdiction designed and developed ADMA’s event quiz engine “What is your Marketing IQ?” for the ADMA FORUM ‘advertising and marketing” exhibition and event at Sydney’s Darling Harbour Convention Centre.

ADMA is one of Australia’s largest marketing associations was in the process of re-launching it’s brand to make a greater focus on the importance of data and digital. In order to show thought leadership and play on the competitive nature of marketers we helped conceptualise an event activation that would convey these points, all in an engaging way using mobile devices.

We created an HTML 5 based application which got marketers to answer 10 random questions from a pool and based on their results they went into an overall leaderboard where they were awarded some badges based on their performance (e.g. Marketing Guru, Marketing Rookie, etc). And all this they could share on Facebook & Twitter.

In order to create excitement and interaction with the app we designed a customised QR Code and visitors to the ADMA stand could take up the quiz on pre-set iPad’s on customised stands and accessed this quick engaging quiz and the instant scoring mechanic means they could go up on the “leaderboard” and win prizes!

The event participation was very impressive with an amazing usage rate and this has now become a solution ADMA plan to use ongoing for some of their other events and conferences.

Here is a list of some of the features of this app:

Survey application as a responsive design implementation
Registration Form and email
Data capture and Analytics
Scoring model
Leader-board generator
Designer QR code
Technical Solution consulting and hosting support
Platforms:

HTML 5 Responsive Design making it accessible across iPhone, Android, Blackberry, Windows phones and tablets.
SQL & PHP database.
The application can be accessed by browsing to adma.mobiddiction.com.au from your mobile device.

If you need an activation or engagement idea that you can use on mobiles and tablets for your EVENT, TRADE SHOW, EXHIBITION or a CONFERENCE. Speak to us as not only can you do something cool such as showcasing your products or event on mobile devices, you can capture registrations, conduct user surveys, capture data and you don’t need an APP for all of this.

Type: Full app developer
Category: Utility
Other apps from:
Australia, New South Wales, Sydney

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